Last updated November 10, 2026
These terms are an agreement between Spence M Hoellen, a sole proprietor doing business as flore ("flore", "we", "us"), and the company that signs up for flore ("you", "your company"). They cover the flore desktop app, the flore website at florehq.com and everything flore does for your company (together, "the service"). These terms are also the end user license agreement for the flore app.
The person who accepts these terms for your company says they're allowed to agree to them for it. Each person your company invites to flore (a "user", such as a rep, a manager or a bookkeeper) also has to follow these terms.
1. What flore does
flore is a CRM for teams that sell by phone. It builds each rep's call list from your company's records, places calls through your phone system, turns calls into text on the rep's computer, writes a summary of each call, and builds and sends quotes. It connects to services your company already uses, such as QuickBooks Online, RingCentral and Gmail. When your users send or approve quotes, flore creates estimates, invoices and, where there's no match, customers in your QuickBooks.
We may change, add or remove features. If we remove something your company relies on, we'll tell you first.
2. Accounts
- Your company is responsible for who it invites, what they can see in flore, and everything done under its accounts.
- Keep sign-in details private. Tell us right away at support@florehq.com if you think someone has used an account without permission.
- Each user needs their own account. Don't share accounts.
3. Your data
"Your data" means everything your company and its users put into flore or bring in through a connection: customers, contacts, calls, call text and summaries, notes, quotes, parts, prices, sales and commission figures.
- Your company owns your data. We don't claim any ownership of it.
- You give us permission to store, copy, process and show your data only to run the service for you, keep it secure, fix problems and meet the law. Our Privacy Policy explains how.
- We never sell your data, and we never use it for advertising.
- You're responsible for having the right to put your data into flore and for its accuracy.
4. Calls, call text and the law on recording
flore turns every call made in flore into text on the rep's computer so it can write each call up. Laws in some states and countries require that everyone on a call agrees before it's recorded or transcribed, and some require employers to tell employees when their calls are monitored.
- Your company is responsible for following those laws for every call made or received in flore, including telling the people your reps call and getting their consent where the law requires it, and telling your own employees that their calls are turned into text.
- Your company is also responsible for having permission to text the people your reps text, and for stopping when someone asks, for example by replying STOP.
- If you aren't sure, ask your lawyer before your reps start calling in flore.
5. Summaries and suggestions written by AI
flore uses AI to write call summaries and to suggest each call's outcome, next step and follow-ups. AI can get things wrong.
- Read summaries, quotes and suggestions before relying on them, and check every quote before it goes to a customer.
- flore doesn't give legal, tax or accounting advice. Commission and margin figures are worked out from your records and are there to help, not to replace your books.
6. Connections to other services
flore works with services your company signs up for separately, such as QuickBooks Online (Intuit), RingCentral and Google (Gmail and Google sign-in). When you connect one:
- You let flore use it the way flore describes when you connect, and only for the service.
- That service's own terms and privacy policy apply to your use of it. We aren't responsible for those services or for changes they make.
- Your company pays for its own phone system and any other service it connects.
- You can remove flore's access at any time: QuickBooks from inside flore, and other services from their own settings, or by asking us.
- Intuit, Google and RingCentral aren't parties to these terms and aren't responsible for flore.
7. The app license
While your company's subscription is active, we give your company a limited, non-exclusive, non-transferable right to install and use the flore app on the computers your users work on, only for your company's own business.
You may not:
- copy, sell, rent or resell flore, or let anyone outside your company use it;
- take the app apart, reverse engineer it or try to get its source code, except where the law allows it anyway;
- get around limits or security in flore, or use it to break the law;
- use flore to send spam, or to call or message people in ways the law doesn't allow;
- use flore to build a competing product.
The app includes open-source software, such as whisper.cpp (MIT License); those parts are covered by their own licenses, which the app lists.
The flore app, website, name and logo belong to us. Ideas or feedback you send us may be used to improve flore, with nothing owed to you.
The app needs a reasonably new computer for each rep, because call text is made on that computer. We'll tell you the minimum before you start.
8. Fees
- Price: flore is priced per rep per month (a rep is a user who makes calls in flore), as set out in your order or the plan you choose in flore ("your plan").
- Billing: monthly, in advance, by invoice. Payment is due within 15 days of the invoice.
- Taxes: prices don't include taxes. Your company pays any sales or similar tax, other than tax on our income.
- Late payment: if a payment is more than 15 days late, we may pause the service after telling you. Your data stays safe while it's paused.
- Price changes: we'll tell you at least 30 days before a price change, and it applies from your next renewal. A locked rate in your order stays locked for its term.
- Refunds: fees already paid aren't refunded, except where these terms or the law say otherwise.
9. Term and cancelling
- Renewal: your subscription runs month to month and renews each month unless your company cancels. A founding rate stays locked for 12 months.
- How to cancel: your company can cancel any time by writing to support@florehq.com. Cancelling takes effect at the end of the paid term.
- If we end the service: we may suspend or end it right away if your company seriously breaks these terms (for example, unpaid fees after notice, or illegal use). If we stop offering flore altogether, we'll give at least 60 days' notice and refund any fees paid for time after it ends.
- Your data after it ends: for 30 days after the service ends, you can ask us for a copy of your data, and we'll send it in a common format (such as CSV). After that we delete it, except where the law requires us to keep something, or where it sits in a backup until the backup cycles out.
10. Uptime and support
We work to keep flore running and to fix problems quickly, but we don't promise it will always be available or free of errors. Support is by email at support@florehq.com. We'll tell you ahead of planned maintenance when we can.
11. Disclaimer
Apart from what these terms say outright, flore is provided "as is". To the extent the law allows, we don't make any other promises about it, including that it's fit for a particular purpose or that it will meet every need.
12. Limit on liability
To the extent the law allows:
- Neither side is liable to the other for lost profits, lost revenue, or indirect, special or consequential damages, even if warned they might happen.
- Each side's total liability under these terms, including under section 13, is limited to the greater of the fees your company paid for flore in the 12 months before the claim and $100.
- These limits don't apply to your company's payment obligations, to your company's obligations under section 13, or to anything the law doesn't allow to be limited.
13. Claims from others
- Your company covers us if someone else makes a claim against us because of your data, your company's calls and messages (including recording and consent laws), or your use of flore that breaks these terms.
- We cover your company if someone claims that the flore app itself, used as these terms allow, infringes their intellectual property.
In both cases, the side being covered has to tell the other promptly and let them handle the claim.
14. Changes to these terms
We may update these terms. For a change that matters, we'll tell your company's admins by email or in flore at least 30 days before it takes effect. Continuing to use flore after that means your company accepts the change. If you don't accept it, you can cancel before it takes effect.
15. The rest
- Law and courts: these terms are governed by the laws of Minnesota, and any dispute goes to the state or federal courts in Minnesota.
- Assignment: neither side may transfer these terms without the other's consent, except as part of a merger or the sale of all or most of its business, with notice to the other side. We may also move these terms to a company we form to run flore (such as an LLC) by telling you. Nothing else about them changes.
- Events outside anyone's control: neither side is responsible for delays caused by events it can't reasonably control, such as outages at providers, natural disasters or changes in law.
- Whole agreement: these terms, your plan or order, and the Privacy Policy are the whole agreement about flore. If an order you signed says something different, the order wins.
- If part fails: if a court finds part of these terms unenforceable, the rest still applies.
- No waiver: not enforcing a part of these terms right away doesn't mean giving it up.
16. Contact
Spence M Hoellen, doing business as flore
support@florehq.com